More than 15 requests for estimates at an average of €17 for a local real estate agency

CONTENT CREATION :

Step 1:

• Creation of 5 Facebook Ads concepts to collect leads from seller-owners

Step 2:

• Selection of a winning concept and weekly optimization (creation of 3 new creatives and new texts)

Step 3:

• Increase daily budget by 20% up to maximum budget if CPL targets are met

‍

GO-TO-MARKET STRATEGY > FACEBOOK ADS

Key KPI :

• Average cost per estimate €17 (CPL)

TARGETING‍

• Local landowners