Case studies
Step1: Acquisition strategy
- Definition of the Go-To-Market strategy to be addressed
- Set up a team of SDRs to contact agricultural machinery dealers in France on an outbound basis to promote their machines for sale to the marketplace's captive audience.
Step 2: Content creation and solution configuration
- Sales pitches
- Writing call scripts
- Recruitment of SDRs and an SDR lead via real-time sessions with dozens of participants
- Ongoing training for Sales Development Representatives
Step 3: Launch cold call campaigns
- Setting up Sales Enablement software
- Continuous training via ghost whispering and call analysis via AI
- Coaching and daily reporting
- Interaction with company sales teams for script updates
